Louis Erard is a Swiss watchmaking maison founded in 1929, based in Le Noirmont in the Jura region. The brand stands out for its independence, its use of Swiss Made mechanical movements, and a strong creative identity that blends watchmaking tradition with contemporary design.

A distinctive hallmark is the "regulator" dial — with hours, minutes, and seconds on separate axes — which Louis Erard has made its own stylistic signature.

The collection spans traditional models and collaborations with independent designers, offering exceptional craftsmanship at prices more accessible than the traditional luxury watch houses.